Are you running an e-commerce business and selling low-cost accessories such as an ac adapter or other items? You’ll definitely know how important it is to keep following the latest marketing trends. Keeping an eye on the trends always helps you stay ahead in the competition and leave rivals far behind.
In this era, more and more customers love watching videos rather than reading the news and looking at photos. To target your audience on a large scale, you should definitely consider video marketing within your online marketing strategy. How does a video marketing trend leave a positive impact on your business? Let’s keep going to find out!
Boosts sales & Conversions
Let’s admit that videos may earn some real money for you. Additional product videos can improve conversion by 90% on your landing page. Video can lead to sales immediately. Based on research, around 75% of people who saw a video explaining a product purchased it afterward. The efficacy of video isn’t unexpected even if you think about it. Vision is our most prevailing sense, after all. The majority of the information that our brain receives is visual. Then think about what moving photos might achieve for your business if photos could improve your engagement substantially already.
Getting More Personal
Not only do customers want to read articles and publications that promote items or services. You want to take your business behind the scenes and meet your business more humanly. This implies that you produce videos showing your staff and how you operate your business. The idea is that your brand will be humanized. Forget professional corporate videos in 2021. Create videos that show your company in a more authentic light, as they connect you with the viewers. This will surely be more affordable as compared to professional editing videos.
More than 85% of companies have confirmed that video is an excellent return on investment to get you even more enthusiastic. While video creation isn’t the easiest nor most affordable activity yet, it nevertheless pays off. Furthermore, internet video editing tools are continually becoming improved and inexpensive. And you can produce rather fantastic videos, even on your smartphone. Another piece of good news is that your videos do not have to be perfect. The content matters! It is the content! It should be noted that bad design and low-quality videos are both not really important. It’s reasonable, therefore, to remark that videos are like pizza – they’re still rather tasty when they’re awful.
Google Prefers Videos
You may enhance the time that visitors spend on your website with videos. Thus, prolonged exposure develops confidence and indicates that your website has strong information. Since Google has YouTube, the number of videos that impact your search engine has increased significantly. Make sure that your SEO videos are optimized on YouTube. Write intriguing titles and information. Don’t forget to add a link to your site or the products you offer. Also, give prospective consumers the way forward. And explore the realm of interactive to further promote activities.
Appeals to Phone Users
Are you offering electronics, clothing, or even accessories such as affordable chargers and cables, cheap battery, or even keyboards and speakers? Regardless of the products you offer, it’s a great idea to take advantage of video marketing as more than 90% of customers watch videos on their phones. According to the survey, phone video views have grown more than 300% since 2013, and they’re increasing continuously.
The use of phone videos is growing 100% per year – according to YouTube reports. Since the number of smartphone users is expanding, and the number of people watching videos on the move continues to grow. Google, on the other hand, also confirmed that smartphone users experience a feeling of personal connection with brand names that feature video content or adverts on their apps twice as often as TV viewers.